On June 14th, the Preparatory Meeting of the Inaugural Meeting of China Beverage Industry Association New Retail Beverage Branch, hosted by the China Beverage Industry Association and organized by Sunjuice Holdings Co., Ltd., was held in Kunshan. Zhao Yali, chairman of China Beverage Industry Association and Huang Guohuang, Chairman of Board of Director of Sunjuice Holdings Co., Ltd. (deputy team leader of the Branch Preparatory Group) attended the meeting and delivered speeches respectively.

50 representatives from 25 enterprises joined the meeting, including Happy Lemon, Lelecha, the Pacific Coffee, Dicos, Milan Gold, R&B Tea, 700CC, Mellower Coffee, Idrink, MXBC, Starbucks, 85°C, Naixuecha,  Gongcha, Happy Sweet Patato, Luckin Coffee, Sunjuice, Damin, Jiahe, Wei Chuan, Tianfu Tea, Cornelius, Foxconn, JD Logistics, and Meituan.

Zhao Yali, chairman of China Beverage Industry Association, cordially exchanged views with representatives in this meeting, pointing out that the establishment of “the China Beverage Industry Association New Retail Beverage Branch” will have a positive impact on promoting the China beverage industry. She pointed out the direction of the preparatory work before official establishment of the branch, hoping the enterprises in the meeting will actively participate in the preparation, discuss and resolve common problems and work together to contribute to the sustainable development of the industry.

In this preparatory meeting, the branch preparatory group delivered introduction to the topics “Reporting and Thinking on the Preparations for the China Beverage Industry Association New Retail Beverage Branch”, “Matters on Revising Food Safety Standard Beverage”, “Key Content of Work Regulations of the New Retail Beverage Branch” and “Main Tasks of the China Beverage Industry Association New Retail Beverage Branch in 2019-2020”.

The representatives not only introduced the latest developments of their enterprises, but also had extensively and deeply communication on topics: the construction of industry standards and regulations, the cultivation of high-quality talents in the industry, the agenda of the establishment of the branch, the mode of the China popular beverage contest and the competition system, and the main tasks after the establishment of the branch. After the meeting, the representatives all agreed on the relevant proposals put forward by the preparatory group, and they are willing to contribute to the establishment of the branch and related work, hoping that the branch will better serve the industry and enterprises, and work together to develop and progress together.

“the China Beverage Industry Association New Retail Beverage Branch” aims to build a platform for “Communication, Regulation, Cooperation and Innovation” for new retail beverage industries and corporations, and to promote the healthy and sustainable development. The inaugural meeting of the branch will be held concurrently with CBST2019. The success in this preparatory meeting has provided the motivation for branch member recruitment and the formal establishment of the branch. “China Popular Beverage Contest” Division Contest and exhibitor recruitment of “CBST2019 New Retail Beverage Exhibition Zone” will also be officially launched. With the hopes of the industry and enterprises, the New Retail Beverage Branch is ready to be established, and all the preparation work is steadily moving forward. Let’s meet in Shanghai in November!